When the Buying Signal Comes Part 2

Customers often display “buing signals” by some action, instead of by words, such as:

• Reaching for his pen, credit card or check book.
• Stepping back to take a better look.
• Scratching their chin in decision.
• Reading the literature.
• In the case of auto sales - starting the motor again..
• Picking up the contract…

Whenever you see these buying signals, the end is in sight. Don’t continue talking about the sale but about the terms.

A good influencer of people watches for the “sold signal” and stops selling when he/she gets it!