"Have You Tried the SCIENTIFIC Toothbrush?"

I read the other day about a brilliant marketing tool being used by a US Drugstore to sell more toothbrushes.

When people bought a tube of toothpaste, the clerks have been instructed to ask them; "Have you tried the 'SCIENTIFIC Toothbrush' Sir/Mamn?"

They then explain how the toothbrush has been 'Scientifically designed'  with bristles that 'get in between the teeth' giving you a better, more thorough and safer clean'

The result was that  toothbrush sales went through the roof!

They sold more toothbrushes in a month than they normally did in a year!

The Lesson: If you look for it - you'll be able to find the 'Scientific Toothbrush' in your products and services!