"Lead Generating Report" Secrets The Marketing Secret Weapon That Can Make You Money - Virtually Overnight

One of the best things virtually any business can do to sell more is to offer their prospects a professional, 'Lead generating Report'.

Why?

Here are 5 Reasons:

1. Your Report Positions you and your company as the 'experts' in your industry.
2. Your Report Allows you to tell your complete sales story.
3. Your Report Gives you a valid reason for follow up.
4. Your Report Lets you to make a special time-deadline offer directly related to the report
5. Your Report Attracts a better class of prospects - the people that request your report do so because they are interested in it!

5 Places to Use Your Lead Generating Report:

1. In your Yellow Pages Ads
2. In Your Direct Mail Marketing
3. In Your Trade Shows
4. On Your Website (as a .pdf download)
5. In Your Podcast

9. Vital Components in Your Lead Generating Report:

1. The Headline
2. The Copywriting (HINT: Use a professional copywriter - ask me and I'll refer you to one)
3. The Offer
4. Testimonials
5. The Response Instructions (Tell people exactly what to do next)
6. Your Database - make sure you capture the prospects contact details!
7. Your Follow-Up - statisticaly, a 5 pass approach gets you up to 60% of targeted prospects! There is a fortune lost because of a lack of follow-up!
8. Your Autoresponder.
9. Your Cover - dont settle for cheap and tacky or use some outdated clipart.  Try a service like AbsoluteCovers.com.

Consider Making Your Lead Generating Report into a Video or and Audio Postcard series.

Need help - ask me!